F1-ACADEMY · MARCH 12, 2026
F1 Academy 2026: The Sponsor Grid Nobody Is Talking About
18 drivers, 6 teams, 7 non-F1 brand sponsors including Sephora, LEGO, and American Express. The complete 2026 F1 Academy grid breakdown.
PaddockIntel
The economics F1 doesn't publish.
Contracts, sponsorships, prize money — verified against 75 years of race data, not team press releases.
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ECONOMIC-INTELLIGENCE · FEBRUARY 26, 2026
Susie Wolff's Salary Isn't the Interesting Number — Her Equity Strategy Is
Susie Wolff's F1 Academy salary is undisclosed — but that's by design. Here's why she chose equity over salary at Venturi, and what that model means at F1 Academy.
F1-ACADEMY · FEBRUARY 25, 2026
F1 Academy Teams Are Not Running a Charity: The Sponsorship Machine Behind Women's F1
F1 Academy isn't charity. It's a calculated sponsorship platform where American Express, TAG Heuer, and Standard Chartered pay to reach F1's youngest audience.
F1-ACADEMY · FEBRUARY 17, 2026
The Wolff Synergy: Inside the $150k Operational Subsidy and Centralized Logistics of F1 Academy
Analyze the F1 Academy’s centralized logistics and the €100k subsidy model. How Susie and Toto Wolff integrated the F1 talent supply chain.